Marketing moves faster than most teams can keep up with.

New technologies, shifting priorities and more insourcing have changed the demands on marketing.

That’s why finding the right position, and the concepts that bring it to life, matters more than ever.

But resources rarely evolve with the awareness, or at the pace required to keep up.

That means even the strongest ambitions risk stalling:

Too much on the table, and too few to handle it.

A new plan, but no one with time to drive it.

A market shift, but no skills in place to respond.

That’s where Glue comes in.

Strategic & Creative senior capacity on demand

I work as an independent senior profile within brand and marketing, stepping directly into teams as a flexible, project-based resource.

Think of Glue as senior capacity with strategic direction built in.

I help brands and marketing teams find the position that unlocks growth, and the concepts that bring it to life in the daily reality of marketing.

Hands-on with:

Brand strategy & brand platforms

Campaign strategy & marketing plans

Content strategy & channel priorities

Shopper & brand activation

Creative concept development

Comms planning & timing

Strategic project management

I create progress without long onboarding, connecting strategy and execution to make marketing move forward again.

  • For brands & marketing teams

    I step directly into your team when you need:

    Extra capacity to get campaigns, content or plans moving

    Strategic direction and sparring without adding a full-time role

    Someone to turn brand platforms into day-to-day execution

    A senior strategic and creative profile who can create momentum in times of change

  • For agencies & in-house bureaus

    I support your team when you need:

    Strategic planning and insights for pitches or projects

    Development of briefs, comms planning and campaign platforms

    Extra brainpower for concept development and activation ideas

    Flexible senior resource without long onboarding

Sometimes, even the best teams need an extra pair of hands, and a fresh mind to set direction and create ideas.

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Q8

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RAWBITE

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L'Oreál

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Faxe Kondi

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Copenhagen Sprint

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European Sperm Bank

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Matas

• Q8 • RAWBITE • L'Oreál • Faxe Kondi • Copenhagen Sprint • European Sperm Bank • Matas

20 years of experience

I’m Jonas Ingvardsen. With nearly 20 years of experience and 75+ brands behind me, including Carlsberg, LEGO and Spotify, I know what it takes to unlock growth and keep brands relevant in changing markets.

Most of the time, Glue is a one-man studio. But when the task calls for it, it becomes Glue & Friends – a trusted network of senior specialists built over two decades. So you get exactly what you need. No more, no less.

Whether it’s defining a new position, shaping the concepts that bring it to life or getting plans and campaigns off the ground, Glue bridges the gap between strategy and execution, and keeps marketing moving forward.

Ready to get senior capacity on demand?

Let’s talk about how Glue can help your team - interim, freelance or tailor-made.

jonas@glueagency.dk

(+45) 42701980