Driving growth by influencing choice and behavior

Glue helps brands and organizations grow by understanding what drives choice and turning that into action.

Because growth rarely comes from doing more of the same.
It comes from knowing what’s holding it back.

Typically, that comes down to one of three things:

• The brand isn’t perceived as worth choosing
• The brand isn’t easy to choose in the moment
• The brand isn’t relevant in enough situations

Glue helps identify which one it is, and what to do about it.

From insight to commercial impact

At its core, growth is about behavior.

Getting people to:

• choose you
• choose you more often
• choose you over others

Glue works by understanding both:

• the world people live in (culture, economy, context)
• and the decisions they make in everyday life

And translating that into concrete actions across product, pricing, distribution and communication.

How Glue works

1. Diagnose the growth constraint
We identify what’s not happening (enough):

• not chosen
• not repeated
• not considered

If the problem isn’t clear, the solution won’t be either.

2. Understand why
We uncover the real drivers behind behavior:

• habits and friction
• context and constraints
• category dynamics and competition

3. Turn it into action
We translate insights into clear commercial priorities:

• positioning and brand direction
• communication platforms and campaigns
• product, pricing and distribution opportunities

4. The Sticky Test™
Everything must work in the real world:

• stick in the head
• stick in everyday life
• stick in conversation

If it doesn’t, it won’t drive growth.:

Who Glue works with

Glue works with companies, brands and organizations that need to create change to grow.

The context varies.
The pattern is the same:

Something important isn’t happening enough.

  • For brands & marketing teams

    I step directly into your team when you need:

    • Clarity on what’s holding growth back and what to prioritise next
    • Strategic direction that can be translated into concrete actions and campaigns
    • Help turning brand platforms into day-to-day execution that actually drives results
    • A senior profile who can create momentum and direction in periods of change

  • For agencies & in-house bureaus

    I support your team when you need:

    • Sharp strategic thinking to strengthen pitches and projects
    • Clear briefs and comms planning that unlock better creative work
    • Extra brainpower to develop concepts that are both creative and commercially relevant
    • A senior plug-in resource who can add value from day one

Selected work

•

Q8

•

RAWBITE

•

L'Oreál

•

Faxe Kondi

•

Copenhagen Sprint

•

European Sperm Bank

•

Matas

• Q8 • RAWBITE • L'Oreál • Faxe Kondi • Copenhagen Sprint • European Sperm Bank • Matas

Who’s behind Glue

Glue is run by Jonas Ingvardsen, with nearly 20 years of experience working at the intersection of strategy, brand and commercial growth.

From global brands like Carlsberg, LEGO and Spotify to local and regional players.

Glue is built as a lean, senior setup, scaling through a trusted network when needed.

Work with Glue

Interim. Freelance. Project-based.

If you’re trying to understand what’s holding growth back – and what to do about it – let’s talk.

jonas@glueagency.dk

(+45) 42701980